A little while ago, I spoke at an Adobe event called The Skills Exchange about planning a roadmap for a Marketo instance. Though virtual, it was my first time speaking at an event and I was nervous.
Here's the blurb about the talk:
Marketo is so customizable and extensible that there's so much opportunity. But at the same time, poor planning, or the lack of planning, could leave you with a Marketo instance that scales poorly and a bunch of tech debt.
It helps to think of your Marketo instance as a product. You have customers and need to develop your instance into a product that makes your customers happy. But rushing straight at lifecycle marketing or ABM may not end well. So you also have a product roadmap, which is your program of work, guiding you how to get there.
You can watch the recorded content, and my nervousness below:
If there's no video showing, you'll have to visit the Adobe site here: https://experienceleague.adobe.com/docs/events/the-skill-exchange-recordings/marketo/aug2021/marketo-roadmap.html?lang=en